No News is Good News: Message and Delivery

This is my final design for the front cover on the brown recycled parcel paper. In order for the print not to smudge on the paper I printed it using a laserjet. The colours work really well dulled down compared to the poster series. It also gives it less of a harsh tone, makes it more friendly and most importantly makes it relaxed and less intimidating.

This is the final design for the back of the envelope. The first sentence is taken from one of my posters from the first part of the brief and the rest of the text explains what is going to be included in the pack.

This is the design for the front of the envelope before it has been printed onto the stock. To make it look more friendly and less intimidating I used a different font for the "planet relax" text and for some of the key words like "calm" on the back.

This is how the final design for the herbal tea looks.

This is my final design for the C.D cover.

This is the design for the C.D that would be going in to the envelopes. On the inside of the envelopes I decided to place the blue horned dust cloud of planet X. I would then make the cover going onto the front of the C.D entirely red to make it look like a planet and when they came together, the image would be that of Planet X.

The two designs above where ideas for credit card sized information cards which had facts about the truth of planet X on them. Below them show the designs I wanted to put on the cords of the herbal tea.

This shows another design from my sketch book. The left design is again for the inside of the envelope and shows a tranquil setting of a bay. The right design is for the envelope cover and shows Planet X centered with the illustration of the bay inside. If we were not limited to 2 colours then I would of used this image because it is very effective and conveys a peaceful message very well. However doing the illustration in 2 colours did not not look very effective, the design needed to be simpler.

This is one design for the envelope. On the left is the design for the inside of the envelope. Planet X streams down from the top right hand corner to the bottom left reading above the words "Its only Sci - Fi." The design on the right is for the outside of the envelope and also streams down from the top right to bottom left, this time with the text Planet RelaX.

This page shows my chosen stock. I decided to use recylced parcel paper because it had a good texture and it was subtle and relaxed. I also thought that the recycling message was important as it might give people hope that the world is not going to end in 2012.

These are some of the items that I wanted to include in my mail shot. As my aim was to calm people down I played on the idea of planet X turning it into Planet RelaX. In the envelope I wanted to include useful tips on how to stay calm. This included a CD with some ambient chillout on and some relaxing herbal tea.

This is some research on envelope design. I found that there where many different styles of envelope and many different materials that they were made from. For my mail shot I wanted a placid and rustic style of stock instead of the grey that I used last. The reason for this was because I thought they grey stock that I used had depressive tendencies and was too dull to work in a mail shot.

This is a page from my sketch book where I came up with some ideas on how I was going to carry out this brief. Upon reading my article again and going over work that I had done in the first part of the brief, I decided that I was going to going to stick with the same principle of informing people on the truth.

In the article it mentioned that teenagers had written letters to N.A.S.A contemplating suicide because they were so scared about the rumours of planet X.

From this I thought it would be a good idea to send out a mail shot trying to calm this particular group of people down.

For the second part of the brief we were to produce a mail shot based around our article and our poster campaign for a particular audience. Before we started designing we where encouraged to think about WHY we wanted to send our mail shot, HOW we were going to do this, WHO we where going to send it to and WHAT we were going to send them.