The Target Audience

I have decided that the festival will be for over 18's only. The main reason for this is because there are a lot more things that have to be considered when putting an event on for minors.

The minimum age for entry into the festival will be 18 years of age.

Now that the age has been established i can take into consideration other aspects of the festival that will affect the target audience.

The Line Up

The line up will also be something that effects the target audience in both terms of the age of the people who will want to go and the style of the groups of people who want to go.

What Kind Of Music?

I would like the festival to appeal to a wide variety of music listeners. It would be a shame if the festival was too focused on one particular style of music as put off a lot of other people and they would not be able to show their support for a good cause. 

The easiest way to cater for a wide range of music tastes is to create different stages that play different music.

The Stages

I have decided to divide the music into 3 main stages.

The Electronica Stage

This stage will be compiled of artists who produce electronic music like House, Techno, Breakbeat and Drum and Bass. They will also primarily be Djs.

• Plump Djs
• Sasha
• Logistics
• Slyde
• Electrique Boutique
• London Elektricity
• General Midi
• York
• Mistabishi
• Stereo 8
• Perfume
• Andy C
• Brothers Bud
• Darude
• Bassis & Liabilty
• Drumattic Twins
• Bonzai Kitten
• Netsky
• Elite Force
• Pete Tong
• Seba
• Shimon & Nixon
• Basement Jaxx
• Artificial Intelligence

The Indie/Alternative Stage

This stage will compile of musical groups and bands.

• Radiohead
• Doves
• Arcade Fire
• The Black Keys
• Mass Of The Fermenting Dregs
• The Datsuns
• Black Rebel Motorcycle Club
• Eagles Of Death Metal
• The Go! Team
• Kasabian
• The Strokes
• Number Girl
• Queens Of The Stone Age
• Ocean Colour Scene
• The Arctic Monkeys
• Wolfmother
• Bloc Party
• Yeah Yeah Yeahs
• The Vines
• The Hives
• Bombay Bicycle Club
• Blur
• Grizzly Bear

The Ambient Stage

Compiling of chilled music for chilled times

• Bonobo
• Massive Attack
• Air
• RJD2
• Sub Motion Orchestra
• The Roots
• Zero 7
• Prefuse 73
• Boards Of Canada
• Brian Eno
• Lamb
• James Lavelle
• Apparat
• The Knife
• Luke Asbott
• Nujabes
• People Under The Stairs
• Future Sound Of London
• LMNTL
• Portishead
• Yellowhammer
• Kruder & Dorfmeister
• Bellaruche
• Floating Points

The Festival now has three main stages. Half of the artists from each genre will play on Saturday and half will play on Sunday. (There are 24 artists on each stage).

So Back To The Target Audience...

I have selected artists that have been producing music for about 20 years, so therefor I would expect the audience to range from...

18 - 35