After some decision making and some feedback from people in the year I have decided to pick the blue logo with the opacity of the 'A' dropped to 60 percent.
Now that the image side of the logo has been completed, I can begin to focus in the type side.
the ISSUU document above contains some ideas for the where the type should be situated, what weight is most appropriate and also what typeface would be best suited to the job. I have also taken into consideration that the chosen typeface will have to the main typeface used in all the company's products to sustain the consistency of the overall identity that I have created.
Some of these typefaces work well. For example Helvetica bold Italic is very legible but also doesn't take too much impact off the image side of the design.
There are some fonts however that do not work well, at all. I these typefaces have mostly been obtained from free font download webistes.
They are not complimentary in any sense of the word and through everything off balance. I feel that a much plainer and less decorative type is required to achieve a better balance for the overall logo.
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